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COVER STORY · The Moves
Why Chanel chose Matthieu Blazy
What a house with no public numbers to defend is really buying when it hires the designer who made Bottega Veneta desirable again.
The Moves
Chanel
Matthieu Blazy
Dior
Jonathan Anderson
Gucci
Demna
Balenciaga
Pierpaolo Piccioli
Bottega Veneta
Louise Trotter
Versace
Pieter Mulier
From the Codex
Gucci did not just hire a designer in 1994. It bought a new margin structure.